9/27/2009

BING : a new potential

Microsoft's Bing is slowly turning into a real competitor to Google. Now Bing is Leads in Successful Canadian Searches

Yet it is curious to see where best results are obtained in the searches is in English and not French as in other languages is Google who still predominates in the polls.

Hitwise defines a successful search as one where the consumer leaves the search engine after performing a search. As Matt McGee of Search Engine Land points out Bing.com beat out the Canadian specific search engines of Google and Yahoo! as well as the international (dot com) domains.
That a search has many users is not the best ... the best thing is that users are satisfied with the results offered by the browser ... and that's what seems to have got Bing in his short life in Canada.



The last week, Bing launched Visual Search. A Microsoft study has concluded that users are able to detect what they are seeking a 20% faster with images with no text, and this has been the trigger for Visual Search option appears in Bing.
To access this type of search you need install Silverlight and go to www.bing.com/visualsearch.
Visual Search allows you to quickly scroll through the galleries or do a one-click refinement using the quick tabs on the left, which are specifically relevant to the type of results you are browsing through. There are some parts where it runs fine, as are the products, vehicles or books.

8/04/2009

Top 10 SEO techniques - PART II

6. Red social: Social Network:
It is important to create a virtual community that generates dynamic content and changing your website. This forum is basically manage and maintain a blog and / or write in others. If you have more resources, can be built several web "parallel" with utilities or other issues, which ultimately redirect traffic to our main website.



  • Social networking online
  • Already have a blog?
7. Be famous
You have to talk about your site. Organizar concursos online dando un premio al mejor diseño web, o al mejor diseño de un logotipo, siempre da publicidad al organizador. Online competitions giving a prize to the best web design, or the best design of a logo, advertising is always the organizer.

  • Making a unique and successful blog
  • Celebrates 1 years with a photo
8. Seguimiento de resultados:
Hay que mantenerse al tanto del tráfico que genera tu página web y cómo es ese tráfico. Aconsejo utilizar Google Analytics You have to correct "imperfections" of traffic, low performing keywords,..

But we must be cautious because a change of key words may take a long time to notice, for good or evil, and must analyze the results well before embarking on a radical change.

9. Repeat business relationships:
It is useful for others to help us sell. An affiliate program or Fees will always be a good method for three reasons:

  • The people selling the products we are making free advertising from their own websites or stores
  • The people in our affiliate program must strive to show the public a good product. Es decir, nos dan buena imagen. That is, give us a good image
  • Keep a fixed amount of people always interested in your website, or browsing "around" him, as are your commission
If your website does not sell products, you can make another type of affiliate programs, for example, can work if a journal online, and benefit those who work (leave your signature with your website in the article), and thee filled because of your web content.

10. Offline:

Promotion that is in offline publications online. Publicar en medios en soporte papel (periódicos, revistas, etc.), asistir a conferencias y congresos. Post media on paper (newspapers, magazines, etc..). Attending conferences and conventions.Anyone who reads an article of his in the newspaper, or liked a good conference, the likelihood is that you visit your website, or post an entry on his blog making reference. Word of mouth is still effective. Incluso en técnicas SEO. Even in SEO techniques.
All of this information are only guidelines. Lo que he pretendido con este artículo es hacer una guía de los puntos indispensables para una campaña SEO. What I intended with this article is to guide the points necessary for an SEO campaign. The reader of this article should complete the information for each point we do not have extensive knowledge in order to begin a SEO campaign viable.

6/15/2009

Top 10 SEO techniques - PART I

I do not want to be very detailed, but simply mention that there are areas that impact if it is an SEO campaign touches all aspects necessary for success.
There are links to many sites, both in
English and spanish which will help greatly to follow the guidelines in this detailed article.
It is worth mentioning that the implementation of the above requires some time here, because the search engine optimization (SEO) is a long, hard and difficult.

Internal aspects

1.Drafting appropriate internal content:


Although we should not write all the content just as if they were to read the search engines, you have to take care of the density of key words and phrases and keep a balance between what the visitors and search engines.
  • When writing draws
  • Tools to write well
2. Optimization technique of the page:

For the correct selection of the content of meta tags you can use tools such as:
  • Keyword Suggestion Tool gives the frequency with which a word or phrase is searched daily.
  • Keyword Selector Tool: gives the number of times a word or phrase has been searched in the last month
  • SubmitExpress: several tools that validate the density of keyword
Points to consider:
  • Enter the bad spelling of keywords that often occur when typing fast. For example: "bay" instead of "buy."
  • Use file names that contain key phrases
  • Do not use underscores in the long file names, use normal hyphens (-).
  • Use keywords in the page title
  • Use different title and meta tags for each page
  • Use headers (h1, h2, h3 ...) to define the content and importance placed on these keywords
  • Use keywords in the anchor text of links, fill all the alt tags for images and title of the links
  • To use the best technology to make the site load quickly and the user does not need to wait
  • Do not use frames.
  • Constant visual map of the site (for user), one in XML (for search engines), and the file robots.txt.
3. Updates, creation of data:

Search engines index sites frequently changing content continuously, so if we maintain quality content and creating a level of acceptable data, climbing in the search engines will be faster.

4. Link building:

This is one of the most important chapters of the top 10. Building links to your site is what increases the PageRank, the importance of measuring sites that use Google (do not forget that those who link you must have good PR, if not, do not get hardly anything)

5. Writing external contents

Is to write articles, reports, comments and answers on forums .... Always linking to the signing of the footnote to your website.

5/27/2009

Ten tips to keep your computer running smoothly

1. Never, never, turn your computer off with the power switch until Windows has shut down. The one exception to this rule is when your computer locks up and your hard drive is not running (hard drive light is not blinking). In this situation, you can turn the power off without harmful effects to the hard drive. As cutting the power can also result in lost data or Windows files, you should only do this when you have to. Following this rule will prevent permanent hard drive defects caused by the hard drive heads contacting the surface of the drive disc, and it will prevent a host of Windows problems.
Whenever possible, recover from crashes by pressing the Ctrl + Alt + Delete keys at the same time. Press them again to reboot your computer.

2. I highly recommend that you purchase an UPS (uninteruptable power supply) for your computer. This will keep your computer from crashing during power outages, and will protect your computer from low and high voltage occurrences.
A UPS is far superior to a surge protector and will save your computer from almost any power type of disaster. (See #1 above for what happens when your computer crashes.)

3. Backup, backup, backup, any data you cannot afford to lose to at least two separate physical drives. So backup data to floppies, Zip disks, CD-RWs etc.
The time to backup is when you create something you can't afford to lose. Don't wait until tomorrow.

4. Run Scandisk and Defragment at least once a month. This will keep your hard drive healthy and prevent crashes. Alternatively, purchase Norton Utilities and use it to keep your hard drive healthy.

5. Never unplug peripherals from the computer when it is powered up. Unplugging with the power on can short out the connector socket or the motherboard. The only exception to this rule is if you know a peripheral is "hot pluggable". If you do not know what "hot pluggable" means then ignore this exception.

6. Do keep at least 100 MBs of your C: drive free for Windows to use. If you use Windows Me or Windows XP then you should have 200 MBs of free space on your C: drive.
If you do not have enough free space you will choke Windows and it will start dumping data to your hard drive, or it will just get really, really, slow.
Use the ADD/Delete tool in the Windows Control Panel to delete unneeded programs from your drive.
You can also use Cleansweep included in Norton Utilities to clean up your drive. If you do use Cleansweep or another hard drive cleaner, do not delete shared files unless you back them up. The cleaners do a rotten job of knowing if another program uses shared files.

7. Do not let a lot of programs load up when you start your computer. They use valuable memory and Windows Resources (Windows internal workspace).
All programs in your Windows System Tray (in the lower left of your screen) are running on your computer. Close them if you don't need them or run them and configure them not to load when you boot up.
Other programs running in the background can be found by pressing Ctrl + Alt + Delete at the same time.

8. Do use a virus checker regularly. Everyone should use a virus checker. The best type of protection is continuous monitoring from a dedicated anti-virus program like Norton Antivirus.

9. If you have a high speed Internet connection you need a firewall program. A firewall program keeps those who want to hijack your computer from gaining access to your system. You really do not want someone else running your computer.
I suggest you purchase and run Norton's Personal Firewall program. Your firewall should boot up with your computer to protect it from invasion. Case in point: When I run Windows Me for 10 hours or more with my DSL connection, my computer is usually attacked by a hacker at least once.
Do not think you are safe from hackers!! Hackers use search programs to seek out computers at random. Get a firewall program and use it.

10. Keep track of the software disks you receive with your computer and new peripherals. These disks contain valuable software drivers and programs for Windows and are needed when Windows must be reloaded. Keep these disks and your Windows software disks in a safe, dry, place -- you never know when you will need them.
Hopefully these computer maintenance tips will keep you out of trouble. However, if you have problems with your computer, feel free to ask for help on our InfoHQ Help Board.


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